As the cultural footprint of gaming and esports continues to expand, brands and creative agencies are bringing in […]
The typical global fervor for the Olympics is lacking this year, making it less of a marketing must than in years previous.
Comscore’s top priority remains the race to become the new measurement standard for the next generation of TV ads. But it’s also pushing to protect its positions in measurement and planning as third-party cookies disappear.
It’s no secret that Netflix is interested in gaming and esports. CEO Reed Hastings said as much in 2019, when he cited “Fortnite,” not HBO, as the streaming service’s biggest threat.
The long-proposed merger of MDC Partners with the Stagwell Group cleared its final hurdle to completion on July 26 when MDC shareholders approved a sweetened offer. The merger creates a new company called Stagwell Inc.
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. […]
The successor to the internet might be rooted in the gaming industry.
The term “Metaverse” was coined by science fiction writer Neal Stephenson in his 1992 novel “Snow Crash.
Do agencies suffer from a case of “physician, heal thyself”?
TikTok Resumes could become a recruitment tool that inadvertently encourages discrimination, especially in the wake of companies like […]
Pressure from […]