This week, it’s all about experiences. Old Spice goes brick-and-mortar. Lexus goes digital. NASA goes to Mars. And all three do more than take their audiences along for the ride – they put them in power positions.
Updated Feb. 25, 2021
Swapping stories at networking events. Trading ideas over a cup of coffee or tea. Getting to know the person behind the screen over a shared meal.
Have you ever heard (or voiced) these content marketing laments? “If only we had more budget.” “If only we had more people.” “If only we had more time to prove this works.
Your email newsletter database is valuable. After all, these people signed up to receive your content. They must be eager to consume it, right?
And yet, the average email open rate in 2020 was 18%.
As a content marketer, your job is to use content to sell something – a product, service, or message. Maybe you already drive sufficient conversions.
OK, the Super Bowl took place a couple of weeks ago. Sorry, Tom Brady haters, it’s over. But conversations about the ads brands invested in (or chose not to invest in) continue.
The least favorite blogging format is also the most successful – roundup posts.
Yes, roundups still rank the most effective blog format, according to Orbit Media’s seventh annual Blogging Survey published in fall 2020.
When you invest in content, you want the most people to see it. So you launch it where it has the best chance to be seen by the highest number of the right people in the shortest time.
Little more than two months after the pandemic shut down the world, the outcry for social justice and an end to systemic racism reverberated across the U.S.
This week, we’re going down the rabbit hole of brand tweets during the Super Bowl. We’re measuring out our pasta cooking time with hot tunes. And we’re racing along with a brand underwriting a NASCAR fan’s dream job.
Writing lies at the heart of everything we do as content marketers. Yet, it rarely gets easier to execute, no matter how often you do it.