Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day.
Change is hard.
In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things.
Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line.
News flash: Everyone’s biased.
Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table.
It’s no secret that, in an increasingly competitive digital landscape (not to mention a certain pandemic we’ve all been going through), small family-owned eateries are having a tough time.
We all impulse shop online every now and then, but the truth is, most customers aren’t ready to commit the moment they first see your brand.
Marketers talk a lot about getting customers, but not so much about what it costs.
There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise. When you post something, you never know if it’s reaching the right audience at the right time.
You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? (It was.
Rey Skywalker. Bilbo Baggins. Harry Potter.
What do these cult-classic heroes all have in common? Kick-ass origin stories.
The same goes for marketers.
OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever.