If you think about marketing in today’s evolving digital landscape, generally what comes to mind is either some chic social media post or a huge billboard in Times Square. Emails might be one of the last things that pop up.
We’ve all been in that situation. You come to a website with a clear intention of spending some money, but something just seems off. The navigation feels overwhelming, everything is hard to find, you feel lost and annoyed.
Taking a sneak peek at your competitors’ site traffic is the best way you can discover relevant benchmarks for assessing your own digital marketing performance.
Instagram shows no signs of slowing down and they’ve consistently surpassed their one billion monthly active user count. If you’ve ever tried to boost your Instagram followers, however, you know that it’s no easy task.
TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users.
Like many in marketing, creatives have been doing more with less for a long time. Last year, however, brought things to new extremes.
Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it.
The eCommerce industry has gained immense momentum in recent times. eCommerce businesses are all set to reach a new high in 2021 with an exponential growth rate of 265%.
It seems like every day a new social media trend pops up; that may be a hashtag, a topic, or even a new social media network altogether. That’s exactly what happened with Clubhouse, which popped up in early 2020.
Having the right visual strategy for your brand is extremely important, especially when it comes to social media marketing.
Reid Hoffman launched LinkedIn to make it easier for people to showcase their skills and get better job opportunities. However, in the last two decades, there has been a lot added to the purpose of this social media platform.