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Sunday, February 28, 2021

Author: Digiday.com

Digiday Media Influencers

What’s driving ad tech’s latest consolidation wave

Digiday.com February 27, 2021

The latest wave of consolidation is in full swing and it’s scrappier than ever. 
Magnite and Spotx. Verve and Nexstar’s digital platform for video ads. Smart Adserver and Capital Croissance. Liveramp and Datafleets.

[…]

Digiday Media Influencers

Why agencies need to focus on retaining diverse workforce

Digiday.com February 27, 2021

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Throughout this month, Black History Month, there’s been a renewed focus on initiatives to help diverse talent break into advertising.

[…]

Digiday Media Influencers

Bosses share burdens of leadership during a pandemic

Digiday.com February 26, 2021

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing.

[…]

Digiday Media Influencers

Confessions of a creative feeling adrift without a mentor

Digiday.com February 26, 2021

After nearly a year of working from home, the difficulty in finding ways to connect with peers and lament workplace issues is getting to some creatives.

[…]

Digiday Media Influencers

Asos is building a programmatic ads business emphasizing first-party data

Digiday.com February 25, 2021

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Asos has built a global business out of selling clothes, now it wants to do the same for ads.
Current […]

Digiday Media Influencers

Black-owned agency Six Cinquième wants to be ‘more than a trend’

Digiday.com February 24, 2021

Working as a Black creative in the advertising, Miro LaFlaga was fed up with his ideas being devalued and even unwelcome by agencies and other industry establishments.

[…]

Digiday Media Influencers

The continued rise of remote presenteeism

Digiday.com February 24, 2021

There use to be a joke about leaving your jacket on the back of your office chair to trick the boss into thinking you were still in the building.
The reality is that this really happened and presenteeism is not that funny.

[…]

Digiday Media Influencers

Why Dr. Squatch sees value in Snapchat as it diversifies its media mix

Digiday.com February 24, 2021

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This time last year, direct-to-consumer men’s soap brand Dr. Squatch had little to no ad spend dedicated to Snapchat.

[…]

Digiday Media Influencers

Marketers prepare for hybrid future of in-person and remote collaboration

Digiday.com February 23, 2021

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More and more marketing bosses are envisioning the office of the future — not so much as a place to sit and work, but as a space for collaboration.

[…]

Digiday Media Influencers

Media dollars see-saw between Apple iOS and Google Android devices

Digiday.com February 20, 2021

Apple’s anti-tracking feature is looming. But whether it will help or hinder ad dollars flowing into Apple depends on who you ask.

[…]

Digiday Media Influencers

Marketers are beginning conversations about in-person events

Digiday.com February 20, 2021

This time last year, the last of the in-person events for the ad industry were taking place prior to the onset of the coronavirus pandemic in early March.

[…]

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