INTERNET MARKETING TIPS
The latest wave of consolidation is in full swing and it’s scrappier than ever.
Magnite and Spotx. Verve and Nexstar’s digital platform for video ads. Smart Adserver and Capital Croissance. Liveramp and Datafleets.
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Throughout this month, Black History Month, there’s been a renewed focus on initiatives to help diverse talent break into advertising.
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing.
After nearly a year of working from home, the difficulty in finding ways to connect with peers and lament workplace issues is getting to some creatives.
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Asos has built a global business out of selling clothes, now it wants to do the same for ads.
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Working as a Black creative in the advertising, Miro LaFlaga was fed up with his ideas being devalued and even unwelcome by agencies and other industry establishments.
There use to be a joke about leaving your jacket on the back of your office chair to trick the boss into thinking you were still in the building.
The reality is that this really happened and presenteeism is not that funny.
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This time last year, direct-to-consumer men’s soap brand Dr. Squatch had little to no ad spend dedicated to Snapchat.
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More and more marketing bosses are envisioning the office of the future — not so much as a place to sit and work, but as a space for collaboration.
Apple’s anti-tracking feature is looming. But whether it will help or hinder ad dollars flowing into Apple depends on who you ask.
This time last year, the last of the in-person events for the ad industry were taking place prior to the onset of the coronavirus pandemic in early March.
